Ladimer S. Nagurney, professor of electrical, computer, and biomedical engineering, CETA, published an article in the International Transactions in Operational Research,
titled "Pharmaceutical Supply Chain Networks with Outsourcing Under
Price and Quality Competition," (volume 20(6), pp 859-888) along with Anna Nagurney and Dong Li from the University of Massachusetts, Amherst.
The paper develops a game theory pharmaceutical supply chain network model with outsourcing under price and quality competition in equilibrium and dynamic versions. This model, with proposed algorithm, allows for the determination of the optimal product flows of in-house and outsourcing activities and provides the firm with the optimal make-or-buy and contractor selection decisions.
This paper was also recently presented in an invited session on "Pricing and Revenue Management in the Pharmaceutical and Healthcare Industry" at the INFORMS (Institute for Operations Research and the Management Sciences) Annual Conference, which took place October 6-9, 2013 in Minneapolis, Minn.
Download the presentation.
The paper develops a game theory pharmaceutical supply chain network model with outsourcing under price and quality competition in equilibrium and dynamic versions. This model, with proposed algorithm, allows for the determination of the optimal product flows of in-house and outsourcing activities and provides the firm with the optimal make-or-buy and contractor selection decisions.
This paper was also recently presented in an invited session on "Pricing and Revenue Management in the Pharmaceutical and Healthcare Industry" at the INFORMS (Institute for Operations Research and the Management Sciences) Annual Conference, which took place October 6-9, 2013 in Minneapolis, Minn.
Download the presentation.
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